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JEFF FISCHEL
I am a content strategy leader.
Currently, I work with several companies on content innovation. You will not see any of that work here, but I'd be glad to share some details (and links) when we connect.
Previously, I led a cross-functional content team--we handled strategy, execution, and analytics--for Georgia-Pacific’s e-commerce incubator team.
My work covers website content and design, ecomm content strategy, email marketing, and social media campaigns.
My background is actually in writing and video production.
However, along the way I’ve developed a vision for every digital touchpoint.
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Let's start a conversation! Click the button below to email me.
You can also reach me on LinkedIn or follow my not-so-deep thoughts about sports on Twitter.
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Keep scrolling to take a look at some value-creating, KPI-rocking cool stuff
that I have written, designed, and managed. (Yes, I’m a fan of the Oxford comma... and Vampire Weekend.)
Digital Portfolio: Welcome
Digital Portfolio: My Work
HOW I CREATE VALUE & LEAD
OMNICHANNEL CONTENT
Built startup content and consulting agency within GP to provide a more efficient and analytics-focused alternative to omnichannel content creation and D2C website strategy
STORYTELLING
Experienced copywriter for web, social, and TV. I'm currently writing a podcast series that debuts this fall. From 2012-2017, I was lead writer and content supervisor for a startup that built multi-platform digital audience
ECOMMERCE
Lead consumer brand ecommerce content strategy, execution, and optimization across D2C, retail partners (including Amazon and WalMart.com), email, social, and shopper marketing
TEAM BUILDING
I believe I am at my best as a leader when I embrace humility, move quickly (but don't hurry), prioritize long-term value creation over short-term thinking, and empower others.
Digital Portfolio: Clients
CONTACT
Thank you for finding out a little bit more about my work.
We do a lot of researching and a fair amount of soul searching so that we deliver meaningful experiences for consumers.
If you’d like to discuss my experience, the NBA, the Beatles, or hiking, here's my contact info:
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(404)693-6085
Digital Portfolio: Contact
Digital Portfolio: Blog Feed
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