ECOMMERCE CONTENT

I managed and maintained ecomm PDPs for every GP brand on our D2C sites as well as for retailers including Amazon and Walmart.

Ecommerce Content: About Me

D2C

After experimenting with COPPER+CRANE, we launched D2C ecommerce on our brand sites over the past year.

Based on learnings since then, we are modifying PDPs and PLPs.

An important focus of our testing has been how to help consumers quickly identify the value of the product with the first image and product title.

D2C sales have surpassed pre-launch estimates.

Ecommerce Content: Case Studies

We built a successful content strategy for above the fold and below the fold content on retail partner sites including Amazon and WalMart.

Part of my responsibility for managing the PDPs included experimentation and A/B testing.

Ecommerce Content: Case Studies