LANDING PAGE
DESIGN & STRATEGY
VANITY FAIR NAPKINS
My team provided end-to-end development of web campaigns and landing pages that help tell more meaningful stories about GP’s consumer brands, their products, and each brand’s purpose. We want pages to feel engaging, useful, and naturally lead the consumer to shop, sign up for emails, or take another action on the site.
For Vanity Fair's Cook In Place campaign, we were able to make optimizations that cut bounce and exit rates in half.
With every page we create, my team carefully tracks analytics and optimizes content to improve KPIs.
DIXIE
For this landing page, the Dixie team had very limited assets for us--basically a half dozen images and 1 video--and a very tight timeline. But we were quickly able to create a very engaging page including a GIF, RTBs, and video.
Not only do I take a lead role in wireframes and page design strategy, but because of my background is as a writer, I'm able to contribute SEO-friendly copy (including what you seen on this page).
BRAWNY
Frequently, we serve as a liaison between our brand managers, our IT resources, and external agencies.
Recently, Brawny launched its “Giants Take Action” campaign. We were less than a month from launch when COVID-19 happened, and the entire campaign had to be reimagined.
Instead of going back to the agency for a new round of creative and new requirements, my team took on the project.
The brand projected 1,000 “Giant” nominations over the course of the new 3-month campaign. We got 1,500 in the first month. The nomination feature was removed from the landing page because we received so many candidates.
Not only did we save the company money by taking on the project, we also beat KPIs.