HAVING FUN WITH CONTENT
THE ACC DIGITAL NETWORK
Before GP, I was the managing editor and head of branded content for the ACC Digital Network.
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This was a fun project. We developed social media valentines for all 15 basketball coaches on Valentine’s Day. Overall, at the ACCDN, we worked on finding the right balance between day-to-day social planning and going after viral content.
KOCH INDUSTRIES
An early Georgia-Pacific D2C experiment was the GP Employee Store. We occasionally created emails for the 60,000 Koch employees.
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This email got so much feedback. I only wanted to make people smile. Because we are a paper company, employees were extremely curious how people voted.
HUMOR
GP's VP of internal communications liked my "National Joke Day" email so much, she asked for the file and circulated it amongst the company's C-suite folks, and used the creative for other purposes.